CCR blog

   

1. How does your product use or challenge conventions AND how does it represent social groups or issues?
2. How does your product engage with audiences AND how would it be distributed as a real media text?
3. How did your production skills develop throughout this project?
4. How did you integrate technologies – software, hardware and online – in this project

To begin with, When doing the research for our music video we decide to watch modern pop music videos. My teammates and I did this because we picked a pop song, “Get away car" by a pop artist, Taylor swift. My group and I watched other music videos by Taylor Swift such as “Karma” and “I can see you”. We watched these to get inspiration on how we wanted to do our music. Taylor Swift directed both of those videos so I watched her interviews and behind the scene moments to understand her directive  venison. While filming our video we tried to incorporate some of her favorite directing shots like a 180 shot of the camera going from the back of a person to the front and pan shot of a car zooming away. My partners and I also watched other music videos from other pop artist like Olivia Rodrigo, Harry styles and Beyonce. We did this because each one of these artists have different directing styles that we wanted to look at to get more inspiration for our music video. In our music video we creativity show a couple robbing a bank together, going to a bar together and looking like they are in love, however in a shocking turn of events it is found out that the boyfriend from the couple cheated on the girlfriend. So the girlfriend frames the boyfriend for the bank robbery while she gets away. The social issue we are trying to cover is lying and cheating is a dishonorable trait and traders will never win. 

      If this was a professional music video I would want to release it on all social media platforms but especially youtube. Youtube would allows the full video to play out and the video can be as long as I want it to be, while other social media platforms only such as tiktok or instagram will only allow the video to be up to 2 minutes long. I still would promote the music video on other platforms like tiktok or instagram to try to reach the most amount of viewers as possible. Getting more views, also let me know that people liked the video and would like me to continue making videos like that. Getting views on Youtube will allow me to make money to make more videos. Something that is captivating to viewers in our video is the storyline of our music video. Although the main characters are supposedly bad because they are shown robbing a bank, however they are not bad they are just trying to get through life. It is later revealed through a flashback that the boyfriend is cheating on the girlfriend just because he wanted to. Now that is bad, saying he is the real bad guy. When we flash forward to the present it is revealed that the girlfriend knew all along that the boyfriend cheated. So she takes the money that they stole for herself and turned in the boyfriend to the cops. With all of these twists and turns it is very fun and entertaining to watch.  

         We started filming a little later than I would have liked. However when we did start to film we film most of the music video in one day and film the rest 2 days later. After school my group and I went to this local coffee shop called alchemist,and started filming. We filmed for roughly 2 hours. We got better as the time went on, especially on the 2 day of filming. The hardest thing to film was the “bar scene”. In this scene you see the girl robber and the boy robber having a drink at a bar while our other partener came with the camera, from the backs of our heads into a 180 to the front of our heads. It took almost 10 tries to get this exactly the way we needed it. This was the first shot of the video we did, which could be the reason why it was the hardest to film. When we were on the last shot of the video, which is the car zooming away in a pan shot, it looked so much better. This is because we researched on how we want this shot to play out.  We watched other videos from movies, tv shows and other music videos of this exact shot to make sure it would turn out good.We also did many test runs before we took the final shot that made the video. The second hardest thing to film was myself as the robber singing along to the song while driving. It was hard to navigate which part of the song I was supposed to sing. How we figured this out was by relistening to the part of the song I had sung and fully focusing to get it right. 

    . We did not use a real camera because we did not have one and we did not have the money or time to go out and buy one, nevertheless the iphone camera worked just as well.To film we used my iphone. We did this because I have the most updated phone out of the 3 of us, so my camera quality was the best. We record the videos on my camera and that automatically saves to my photos app so we have the video with us. On the photo app, we could also adjust the length of the video that I want it to be, it also allowed us to cut out the sound to put the music over the videos. We decided to use Cap-Cut because we used it for the all about me commercial and it worked really well, so we wanted to use it again. There was a clip in the video that required sound, so we kept the sound in for that specific clip. Cap-Cut even allowed us to make transitions in the finished project. It also let us a put a word bubble, when we need to. There is a scene where my partner who is playing the boy robber and I, who is playing the girl robber are at a "bar". At the bar I have to get up and say "I have to use the bathroom". Cap-Cup allowed us a text bubble in the video.

https://docs.google.com/document/d/12Yyp14c8mGGK_4tFO12AA2TbYPZzuAND3HMvhDCjjrc/edit